Client: T-Mobile
Project: T-Mobile Flagship

The European launch of T-Mobile stores was led by the opening of its flagship store in The Hague, which features a new customer-service bar experience. 'Live' product testing was also introduced, an innovative first in the industry. The concept was rolled out successfully across Europe with the opening of 100+ T-Mobile stores and shop-in-shops, resulting in an average 30% plus increase in contract renewals.